What You Need to Know About Branding

I see you! You're ready to book high-end, dream clients with a brand that represents you and your unique business. And you're ready to start charging for your work accordingly (and unapologetically!)

If you want to have success selling anything, you need to know two things: 1. who will benefit the most from what you’re selling, and 2. what kind of stories those people want to buy. (Notice that I said stories, not products or services!) Nobody wants to be a sleezy, cheesy salesperson because nobody—and I mean NOBODY—wants to buy from that person. This is why you do not “just need a logo.” You need a brand strategy.

Our goal as business owners should be to serve the people who need our offering the most. We don’t just want to sell something to anyone who will buy it, we want to make a special connection with our target audience that earns their trust.. so that we can then share our gifts in an exchange that ultimately benefits both parties. (I bet you didn't think of sales like that before, huh?!)

That’s where I come in! I coach my clients to develop a solid brand strategy, based on their why and core values. Next we figure out who will benefit the most from their gifts, so we can craft a brand voice, messaging and the right offer to attract those dream clients. Then I collaborate closely with them to design a one-of-a-kind visual brand identity system. Before they launch their new brand, I set them up with the tools, skills, and templates they need to stay consistent in their marketing efforts and continue to grow their audience.

Let's create a completely custom brand, just for your business. You're ready for a branding journey that delivers long-lasting results, and one that brings a deep sense of purpose, passion, and pride.

I help established entrepreneurs craft and launch stunning brands that attract dream clients and inspire connection and sales.

Branding is a representation of your professionalism. When you take the time to develop a strong, purposeful brand, you are giving your business the opportunity to be seen as a premium service. Effective branding will not only save you time, but will allow you to free yourself from imposter syndrome, and provide you with everything you need to stand out in an oversaturated online market.

In a nutshell, your brand has the potential to empower you to consistently connect with your dream clients, serve them through the work you love, and earn more than you ever thought possible.

As your brand designer, strategist, and coach, my promise is this:

• To educate you on branding and marketing, sharing the vast knowledge and deep understanding I’ve acquired over the past 10 years

• To guide you through the process of defining your brand story, mission, dream clients, brand voice and messaging

• To be your mentor (and friend!) and provide you with honest, constructive feedback throughout the process

• To design a gorgeous, one-of-a-kind visual brand identity system that reflects your personal taste and style, while attracting your dream clients

• To equip you with everything you need to launch your brand with confidence and pride

• To provide you with the tools and skills to continue to show up consistently online after our work together is finished

Here’s the bottom line..
You can charge significantly more for the exact same services or products with a strategic, intentional brand and the right messaging. I know this because it has worked wonders for my business, and I’ve helped hundreds of clients achieve the same results. This means you can make a lot more money, without working more hours.

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01. Let’s Grab Coffee

Virtually, of course! After your inquiry lands in my inbox, I'll follow up with you to schedule a call via phone or Facetime meeting. My goal is to serve you as best I can throughout your branding journey, so we'll spend our time together exploring your goals, hearing all about your wonderful business, and ensuring we're a perfect match.

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02. Make it Official

In order to reserve your spot in my queue and solidify your start date in my calendar, simply pay your invoice, located in your Welcome Packet. Then we’ll be on our way to diving headfirst into creating a powerful brand identity to empower you to connect with your ideal clients.

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03. Research & Development

Before we play with color palettes or design the perfect logo, we'll begin our journey together by delving deep into the heart of your brand. All of my clients are given access to The Brand Strategy Workbook and my in-depth questionnaires, plus a 1 hour development Facetime session—which will cover your brand's mission, values, ideal client, and more.

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04. Design with Purpose

After our first brand development call, we begin the design process by gathering inspiration, creating a visual mood board to represent the emotion, aesthetic, and experience behind your new brand. I'll guide you through the design process step-by-step, and each deliverable will be submitted to you for review before we move forward.

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05. Strategize for Success

Once your branding project is complete, I'll deliver a beautiful set of final files formatted for both print and web use. But that's not all! I want to see your brand thrive long after our time together comes to a bittersweet close, so every project I take on includes one 60-minute strategy session to plan your brand launch, strategize for success, and put your launch date on the calendar.

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06. Your Big Launch!

Now is the time to pop the champagne (or La Croix!) and celebrate, girlfriend! All our hard work has come to fruition and it's time to raise a glass of something bubbly and toast to this new season of business. YOU DID THE DAMN THING!