Branding Questionnaire

Your Name

First Name

Last Name

Email Address

Phone

(###)

###

####

Your physical mailing address

So I can send you a Christmas card!

How did you hear about me?

Instagram

Yelp

Facebook

Google Search

Personal referral

Other / I can't remember

What is the name of your business or organization? Please type it verbatim as you would like it to appear in your logo.

Please include any slogans or taglines here as well!

In a few sentences, tell me about your business. Describe your services and/or products.

You can include your Mission Statement here as well, if you have one.

What is your WHY?

Your WHY is your purpose, who you are, your cause, what you stand for or believe in. It is why you do what you do!

Who do you serve? Who do you want to serve?

What’s the age range and demographic of your target customer base? Describe your ideal customer or client, as if talking about a real individual.

In one or two sentences, what are your short term and long term business goals?

Using a few single words, what are the CORE VALUES of your business?

For example.. Honesty, Diversity, Teamwork

In 3 words, how do you wish to be perceived by your clients?

Try to avoid using the word "professional" - that one is a given ;)

What are the pain points in your business?

What makes you special or different from others in your industry? What do you bring to the table that nobody else is doing?

What is your primary goal for your new Brand Identity?

What city and state is your business located in?

What year was your business established?

How did you come up with the name of your business? Is there a story behind it?

Do you have any competitors I should know about it?

Current website if you have one

Social media handles? (List them all) Have you claimed them yet?

#Hashtags associated with your business

Do you currently have a logo? If yes, what do you like / dislike about your current logo?

Do you have any specific ideas for your logo?

Totally ok if you don't - that's what I'm here for!

Do you have any color preferences, or existing brand colors? Are there any colors you do NOT wish to use?

What other logos or brands appeal to you, and why?

Do you have professional photos for your brand? Are you interested in being connected with talented photographers in your city?

Are you interested in web design services?

Anything else you want me to know?

Is it okay for me to share work-in-progress images of your project on my social media for promotional purposes?

Please note that I reserve the right to use all final work I do for clients in my portfolio, once the project is complete.

Yes