6 Ways a Strategic, Custom Brand Will Elevate Your Business
Disclosure: This post contains affiliate links, meaning I get a small commission if you make a purchase through my links, at no cost to you. However, I only recommend products I use and love.
1. Be seen as a premium service
Branding is a representation of your professionalism. When you take the time to develop a strong, purposeful brand, you are giving your business the opportunity to be seen as a premium service, verses another online business trying to grab your attention.
2. Makes it easy to show up consistently
Having a cohesive, established visual brand identity means the important aesthetic decisions have already been made. So you don't have to worry about what fonts, colors or photos to choose, and can instead focus your time and energy on giving your current clients an elevated experience and creating high-value content to attract new clients.
3. Increase your pricing
You can charge significantly more for the exact same services or products with a strategic, intentional brand and the right messaging. This means you can make a lot more money, without working more hours. (No more spreading yourself thin af, or stressing over juggling 100 things at once!)
4. Save hours of time (more like days!) doing it yourself
The DIY route is so time-consuming, it can be super frustrating, and if you aren't a professional designer, chances are you'll STILL end up with a brand that looks unprofessional. Oof! Your time is so much better spent focusing on serving your clients and creating high-value content to attract new ones. Outsource design work to a designer (Let’s chat!)
5. Stand out against your competitors
A strategic custom brand identity will not only save you time, but will provide you with everything you need to STAND OUT in an oversaturated online market. How many times have you gone with one business over another just because you loved the way they presented themself online? I do it ALL THE TIME.
6. Say goodbye to imposter syndrome!
We both know you’re great at what at you do.. but you're embarrassed when someone asks to look at your website or social media. Sound familiar?! Having a brand you aren't proud of.. or worse, having a business that has no brand at all, is one of the easiest ways to be viewed as amateur and unprofessional—which is a huge contributor to imposter syndrome.
So.. Are you ready to elevate your business, start attracting dream clients and make more money than ever?
x, gretchen
Are you sick to death of...
- Feeling like a hamster in a wheel, chasing the latest social media trends?
- Trying (unsuccessfully) to "beat the algorithm" so your social media posts get seen?
- Posting on social media regularly, but not seeing much engagement, or any real increase in profits?
- Knowing you have amazing services and/or products to offer, but struggling to be seen online and getting crickets when you do reach out?
Girl, we need to talk.
Chances are, there's a lot you're doing wrong. I know because I was stuck there for a long time, too. But don't worry, I'm here to help you!
Psst.. are you sick and tired of figuring out what to cook or order for dinner every night?
I was so over it. I tried Blue Apron and Hello Fresh, and I loved the convenience of the meal kits... but they were so expensive, I just couldn’t justify it. Then I found Dinnerly.
Click here to get a free box from Dinnerly - on me!
Dinnerly has allowed me to take the guess-work out of dinner completely, and quit grocery shopping — which felt like a huge waste of my precious time. But what really sold me on this particular brand is the price. I still can’t believe that Dinnerly meals are only $4.99 per person per meal, and they are literally the exact same thing as Blue Apron and Hello Fresh. (I’m talking the same exact chicken with the same packaging from the same vendor.)
I’ve been using the Dinnerly kits to make dinner for myself and Ham 3 nights a week for the last year, since we started living together. So I can vouch for them that the quality is consistent. In addition to being super affordable, they have so much variety and the meals are incredibly tasty. They have options for vegetarians, pescatarians, as well as low-calorie and low-carb. The meals are pretty healthy and balanced too — you know we eat clean and are a very health conscious couple. Plus you can make them a bit healthier depending on what type of oil you cook with, how much butter or ghee you use, and how much salt you use.
You know I don’t recommend any brands or products that I don’t absolutely love, and I recommend Dinnerly to all my friends.
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