Brand Strategy & Design Package (Most Popular!)
Brand Strategy & Design Package (Most Popular!)
SCOPE:
3 STRATEGY SESSIONS (30 to 60 minutes each, optional)
- Brand Strategy & Design Consultation
- Mid-Project Check-in
- Launch Strategy Session
Meetings can be done in person when location allows, but typically they take place over the phone, FaceTime or Zoom.
BRAND STRATEGY WORKBOOK
An in-depth, printable 18 page workbook that will help you gain clarity and build a strong foundation for your brand. We will work through the workbook together during your coaching sessions.
PREPARATION
Questionnaire and collaborative Pinterest board—the most fun homework ever!
MOOD BOARD
A digital vision board that conveys the overall tone and aesthetic of your future brand. Its purpose is to ensure we are on the same page before I begin developing logo concepts.
COLOR PALETTE
The official color palette for your brand.
LOGO DESIGN
6 initial logo concepts are designed, from which you choose as many as you like to be further developed. Includes unlimited rounds of revisions. That means I do not stop working until you are 100% IN LOVE with your logo!
LOGO VARIATIONS / ICON / FAVICON
1 to 3 variations of your logo, this varies from brand to brand.
Some brands will include an icon (symbol or illustration) that is used as a standalone graphic, without text (think Nike’s swoosh or the Target target.)
A favicon is a small 16×16 pixel icon that serves as branding for your website.
CURATED BRAND FONTS
Different from your logo font, 2 to 5 typefaces that you will use on all collateral for consistency.
BRAND ACCENTS
Varies from one brand to the next.
Typically these are patterns, textures, icons, and/or illustrations.
Accents can be used on websites, social media graphics, stationery, business cards, printed materials, and more.
BRAND BOARD
All brand elements described above displayed concisely in a PDF for quick reference.
STOCK PHOTOGRAPHY (Optional)
30 high resolution images with licenses. (VALUED AT $990+)
BUSINESS CARDS
2-sided business card design.
STYLE GUIDE / BRAND STANDARDS MANUAL
A stunning PDF that includes brand ‘rules’ with all the color codes, fonts and elements, plus mockups.
CANVA ACCOUNT & ‘BRAND KIT’ SETUP
I set up a Canva account for you, including your ‘Brand Kit’ with logo files, color palette, accents and curated brand fonts. You can use Canva to easily create your own graphics for social media, printed materials, and more.
CANVA TEMPLATES
10 custom templates in your new brand’s aesthetic for use in Canva.
PACKAGED FILES
All files in their applicable formats (vector/EPS, PDF, PNG, JPEG) delivered via a Dropbox link.
THE BRANDED GOODS
A goodie box of high end swag you’ll actually want to use every day.
Clients who purchased this package are saying…
“I can’t say enough great things about Gretchen. It is apparent that she loves her work and it really comes through in her process and finished product. She is very punctual, professional and super creative. To top it off, she is just fun to work with, the kind of girl you want to grab a cocktail with or get your nails done with, you know?”
— KRYSTLE S.
“Gretchen is seriously the best graphic artist I have ever worked with, and I have worked with a lot. She’s so creative, always exceeds my expectations and just knows branding unlike anyone I know. She always understand the look I’m trying to portray even when I can put it into words. She is honestly a rare breed and is the best of the best.”
— JAMIE S.
“Gretchen is amazing at what she does! I’m a few states away from her and have never met her in person and she easily picked up my style. She’s able to bring visions I have in my head to life. She’s prompt with responding and gives a step by step guideline on where’s she’s at with your project. She has made our branding experience incredible.”
— FALISHA M.
“Gretchen truly wants to help you achieve your brand vision and will do whatever it takes to get there! I’m so happy with my new branding; it feels so ME and PERFECT. On top of that, the process was super easy, straightforward and Gretchen is great at communicating and keeping on top of everything. I am so happy!!!”
— ALYSSA B.
“Gretchen did a great job capturing my personality and vision for my business. I appreciated her frequent communication throughout the process and the care she took to make sure her designs met all of my expectations. I could tell she valued my feedback and I definitely valued hers! I am so pleased with my new custom brand and logo!”
— LIA C.
“Gretchen was a DREAM to work with on our rebranding! She successfully gave our company a fresh lift by elevating our previous branding while still maintaining key ties back to our roots. Gretchen is a TRUE SPECIALIST at her craft. She doesn’t stop until she blows you away!”
— MONIQUE R.